The length of your blog posts can vary widely. Some bloggers prefer more bite-sized writings, while others have cultivated a following who will read posts that look more like novellas. Whether you choose to write shorter or longer posts, however, you should still try to break up your text.
Make your posts easier for readers to follow by writing shorter paragraphs and using a variety of headings, bold text, and italics. In school, you probably learned that a paragraph usually contains at least five sentences. However, you may have also noticed that newspaper articles and online articles sometimes use paragraphs with only three sentences. Readers on the internet seem to prefer smaller chunks of text, so make sure you break yours up.
You can also break up your text by using a variety of text choices, such as heading tags, bold text, and italics. The title of your post will usually be an H1 tag, so begin using H2 tags to create lists or subheadings in the body of the post. Then make smaller subheadings by using H3 or H4 tags, or even bold text. Some bloggers also like to use bold text to draw attention to certain points or simply to break up the monotony of a large chunk of text. Others use different font sizes to imply that they are shouting in excitement or whispering a secret. You can play around with your text choices to create your own unique blogging style.
Images are the final important element of your post format. We will cover graphic design in a later section. For now, however, keep in mind that every post should have at least one image. Some bloggers use more or they use GIFs to convey emotion. Whatever your style, however, you should have some visual element in each post.